Accounts and People of Note in the Advertising Industry

Maxwell Systems, King of Prussia, Pa., which sells management software to construction companies, named Stein & Partners Brand Activation as agency of record. Billings were not disclosed. There had not been a previous agency of record.

The Okaloosa County Tourism Development Department in Florida chose Peter Mayer Advertising, New Orleans, as its agency of record, to promote Okaloosa County — including Destin, Fort Walton and Okaloosa Island — as a travel destination. The account had been handled by the Zimmerman Agency, Tallahassee, Fla. Spending was estimated at $437, 580 each year.

Albert Poon joined Doremus Hong Kong and Doremus Beijing, part of the Doremus division of the Omnicom Group, in a new post, group creative director. He had most recently been creative director at Atelier Design, Hong Kong.

Ripley’s Believe It or Not Times Square selected RP3 Agency, Bethesda, Md., as its agency of record. Spending was not disclosed. The account had previously been handled by the Pekoe Group, New York. The Ripley’s Believe It or Not in Times Square is owned by Big Apple Entertainment Partners, part of 1848 Capital Partners.

Caralene Robinson joined VH1, part of Viacom, as senior vice president for creative group and consumer marketing. She succeeds Nigel Cox-Hagan, who left, the channel said. Ms. Robinson had most recently been vice president for brand strategy and marketing communications at Sprint Nextel.

Mike Rosen joined the New York office of Telemundo Media, part of the NBCUniversal division of Comcast, as executive vice president for advertising sales and integrated marketing. He succeeds Dan Lovinger, who was recently promoted to executive vice president for advertising sales at the NBCUniversal Cable unit of NBCUniversal. Mr. Rosen had been president for investment and activation at the New York office of Starcom, part of the Starcom MediaVest Group division of the Publicis Groupe; he was recently succeeded there by Amanda Richman.

St. Lucia Tourist Board, St. Lucia, West Indies, selected ISM Lifestyle Marketing, Boston, as its agency of record. Spending was not disclosed. The account had previously been handled by Figment Design, Coconut Grove, Fla.

Salmon Group, London, has become part of WPP, London, as WPP acquires the Salmon parent, Okam. Financial terms were not disclosed. Salmon, which specializes in e-commerce and digital consulting for retailers, will operate as an autonomous unit of WPP.

UniversityNow, San Francisco, the parent of Patten University and New Charter University, hired Neighbor, Santa Monica, Calif., as its first agency of record. Spending was not disclosed.

Andrew Vasquez joined the Seattle office of Wong, Doody, Crandall, Wiener as senior designer. He had been a senior designer at Creature, Seattle.

Matt Weisbecker joined GumGum, Santa Monica, Calif., in a new post, vice president for Western sales. He had most recently been director for national sales and strategy at the Amazon Media Group division of Amazon. 

 By THE NEW YORK TIMES